Not FAQ | Cognito Branding | Where do I start? |United States

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The not frequently enough asked questions...

Does my brand create identity, or send a message?

What's the difference between my logo, and my brand?

What's my Company's message?

How do I align company culture with our message?

I have a marketing dept.

How do we stand out in our market?

When does a company start branding?

Are there scenarios where a brand needs a refresh?

Why would I use an outside firm?