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NAMING
BRANDING
SCORING
PROMOTING
The not frequently enough asked questions...
Does my brand create identity, or send a message?
What's the difference between my logo, and my brand?
What's my Company's message?
How do I align company culture with our message?
I have a marketing dept.
How do we stand out in our market?
When does a company start branding?
Are there scenarios where a brand needs a refresh?
Why would I use an outside firm?