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     All participants agree - In the course of evaluating the services Cognito provides, or in the course of doing business with Cognito, certain intellectual property may be shared with the participant. 
     Any such information is confidential, regardless of how it may be disclosed. ALL information, or material, that has, or could have, commercial value, or other utility in the business in which Cognito is engaged, shall not be disclosed to anyone outside of the company, and the participant, identified in this agreement.
     Examples of Cognito's intellectual property might include, but are not limited to design concepts, business and project names, including domain names, or data sets, and formulas related to brand scoring and ranking.

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Market Scoring and Analytics. Branding and Marketing. Digital Design.

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