PRINT by COGNITO
YOUR BRAND YOUR MESSAGE SHOULD BE EVERYWHERE.
Your office walls could have posters, and large format die cuts.
Your company vehicles could be wrapped. Equipment could be stickered.
Your employees, and your customers, could be outfitted with branded merchandise. Banners, flags, signs, booklets, labels, apparel, and accessories. All can be printed, and many can be embroidered.
Print has limitless options. If there's a medium, and some creativity, COGNITO will find a way to have it printed, or sewn.
Don't underutilize this form of advertising. It's the least expensive, and proportionally most effective. Its cost to value makes one wonder why more companies aren't funneling their dollars into strategic print work, before commercially advertising.
For sure there's a time for advertising on the web, or with local media.
But there's a very simple, very expensive, reason why this should be the last thing a company spends marketing budget on. It's unlikely to ROI.
It should be targeted. And it should be quite strategic. A culminating event as it were. Like a strike, rather than cluster-bombing. And the one factor that might be the most important in commercial advertising, is the one most companies miss, and frankly the one most advertising firms ignore. TIMING.
Is your company ready for commercial advertising? How do you know? Are you prepared to drop five, or six, figures without having already determined which messages, and which calls to action, your audience will be most receptive to? Without knowing what your competitors are doing?
Along with web, PRINT IS YOUR PROVING GROUND. And Cognitive reporting is your plan of attack. This too should be done strategically, rather than cluster-bombing. The format, and approach, should be just as methodical as your website. In fact, it should be an extension of your website.
COGNITO can help you do it right. We know what to say, and how to say it. We also know when to say it, and who to say it to. We know what your employees, and you customers, are most likely to respond to. And, with Cognitive reporting, we can even create data sets by polling them.
If you don't know where to start, that's ok. We do.
or simply call us to schedule a meeting.